Blogging will not foster clients, is a sinkhole of time and will go stale

First of all, I do have a dog in this race as we design blogsites for lawyers. Second, I do coaching and consulting with clients on blogging. What you see below is a response I posted on an email listserv called Solo Lawyer Marketing. It is a great listserv where lawyers and marketing professionals freely exchange questions and answers. With that out of the way, let me respond.

Let me first take your concerns one by one:

• it will not foster origination of clients in my area;
• it’s a sinkhole for time;
• if I start and stop, the prominent existence of a blog last
  updated “August 21, 2007″ will publicly testify to my lack of
  dedication in perpetuity.

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Categories? Tags? Good grief, I don’t know what to do…

Based on the number of questions and comments I have been getting about whether a blogger should use categories or tags in their blog post, I thought it best to just do a post on it.

While I do appreciate the fact there are other blogging platforms, this post is going to focus on WordPress. WordPress is the platform I use and the platform we put all of our client’s blogs on. There is a reason, I think it is best.

Whether you are a DIY and want to design and build your own blog. Or you hire a firm to do it for you. It is important you know the differences between categories and tags. And how you should use each.

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You Have to Connect With Your Readers to Keep Them

When we look at our blogs and the “traffic” we get to our blogs, it is my position we should break that traffic down into two distinct categories.

• Visitors
• Readers

Visitors and their presence on our blogs is just the first step in getting “traffic” to our blogs. A visitor may stop by for a short visit to just check us out. They may or may not spend much time on our blog reading our post and/or looking around. A first time visitor may spend some significant time on our blog or they may leave within just a few seconds of stopping by.

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