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Missing from most blogs is what is called a “call to action” option for you readers. You want to provoke your readers to contact you, get prices, sign up or buy from you.
Isn’t you goal with your blog to market something? You might not want to agree, but you know you do. No matter what you are marketing with your blog, don’t overlook some form of “call to action”. Your readers may need a gentle shove in the right direction. Having a means for them to communicate with you is a way to turn your visitors into clients/customers.
Don’t overlook one of the most important components you should have on your blog.
I am Grant Griffiths and I blog and co-own a blog consulting and design firm.
I started my first blog February of 2005. My first blog was a blog I used to market and promote my family law practice. And blogging soon became my only form of written advertising. What I also discovered was that blogging is one of the most effective marketing tools available for the small business, home business and professional service firm. In fact, I was am so sold on the effectiveness of blogging, that I am co-founder of G²WebMedia.
