The Blog Squad had a great post sometime back on their blog, Build a Better Blog called Great Blogs: What goes into them?

Their post points out 5 things that make a blog great, and they are:

1. Gets you found by the people who need you.
2. Establishes you as an expert in your niche
3. Builds credibility and trust with readers so they see you really know what you’re talking about
4. Develops and strenghens relationships with readers through interaction and conversation
5. Showcases your personality so readers feel they know you, your values, your passions

And they really are key. If you just throw up a blog and don’t keep it updated, or maintain it and make sure it is designed to show up correctly in all browsers, you will not be pleased. And if you don’t strive to achieve the 5 goals as set out above, you will not see results.

Drop me an email and I will be glad to answer any questions you might have.