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In any type of business, whether it be a business which sells products or a service business, you get questions every day from clients and customers. And if you publish a blog to promote or market your business you should be taking advantage of all those questions. When I first started my service firm’s blog, one way I was able to move up in the search engines so fast and so high was to take those questions and make a post out of them.
What I soon discovered was the simple fact those questions I was getting every day either on the phone or in person from clients and prospective clients were some of the same search terms people were typing into Google and Yahoo. And, what I also found, they were basic questions. Questions which made great blog post and were easy to answer.
Of course I never used names or anything that might identify someone in the blog post. And when the post would go up, I did notice my hits and placement improve in the search engines.
Everyday you are getting questions and/or comments from clients, customers and prospects. If you are not taking those and making them into blog post you are really missing out on a great opportunity. Not only is it great post content, it shows you are connected to what is going on in your niche. Using those questions and/or comments also gets you involved in the conversation taking place in your niche or market.
I am Grant Griffiths and I blog and co-own a blog consulting and design firm.
I started my first blog February of 2005. My first blog was a blog I used to market and promote my family law practice. And blogging soon became my only form of written advertising. What I also discovered was that blogging is one of the most effective marketing tools available for the small business, home business and professional service firm. In fact, I was am so sold on the effectiveness of blogging, that I am co-founder of G²WebMedia.
It’s amazing how well this works in getting hits to a blog. I maintain a blog for one of my clients and this is exactly what I do. They gather questions asked most frequently at their CEU courses with the answer and I turn them into a blog post each week. Their blog has received quite a few hits and comments in just the short time they’ve had it.