I have never understood why some lawyers and law firms want to call their law blogs a “blawg.” On this, Kevin O’Keefe and I agree. In fact, Kevin feels so strongly about this, he did some quick research concerning searches on Google between the term blog vs. blawg and here is what he found.

I just did a quick check of blog versus blawg in the number of Google searches for the month of August. 12,285 searches for ‘blog’. 474 for ‘blawg.’ If you care about click through rates on sponsored links on those terms, it’s also bleak for ‘blawg.’ Blog gets a 1.6% click through rate. ‘Blawg’ does a .21%.

That is a “25 to 1 margin”.

However, we can put the numbers aside and I still see no reason to call a law blog a blawg. Why use a name that sets you up for being looked upon as snobbish? Lawyers already have a reputation by some as being snobbish and thinking they are better than anyone else. Don’t give them another reason to think so. Call it a blog. You don’t call your dog a dawg do you?

And quite frankly, a well designed blog usually looks like a Web site anyway. Most people don’t care if it is a blog when they are looking for help with an issue or problem. And most don’t know the difference between a blog or a well designed Web site either. Why give them a reason to ask you what the heck a “blawg” is? Give them a well designed law blog, where they can find answers to their questions or their problem. And give it to them in a form and fashion they can understand and know how to use. Don’t give them a “blawg”.

As Kevin puts it, “[t]his great ‘blawg debate’ brings out the best in all of us. It’s kind of like arguing over religion.” And we won’t be advising our lawyer clients at G2 Web Media anytime soon to call their law blog a “blawg” either.