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I often talk about how blogging can get you noticed by the media, including trade journals and magazines. Here is another example of just that. Todd Smith who publishes a great blog called Texas Appellate Law Blog was recently mentioned in News for the Bar.
For those curious about the changes, a redline comparing the proposed version to the enacted version of the amendments is available on Todd Smith’s excellent Texas Appellate Law Blog. Go to the blog archives for Appellate Procedure where the link to the redline is available in the September 1, 2008 blog entry entitled “Revised TRAP Amendments Effective Today.” Todd’s blog is an excellent daily source for notes and news about Texas appellate issues and happenings.
Yes, it is only a short paragraph. However if Todd had not been writing his blog and touched on a relevant hot topic for his area, would he have received such notice? And what is best about receiving this type of PR, it cost you nothing. Just one more example of the return on investment (ROI) you can get from blogging.
If you have other examples of how bloggers are getting noticed, drop a comment to this blog post and we will include them in our next, blogger gets noticed.
I am Grant Griffiths and I blog and co-own a blog consulting and design firm.
I started my first blog February of 2005. My first blog was a blog I used to market and promote my family law practice. And blogging soon became my only form of written advertising. What I also discovered was that blogging is one of the most effective marketing tools available for the small business, home business and professional service firm. In fact, I was am so sold on the effectiveness of blogging, that I am co-founder of G²WebMedia.
Excellent point Grant. When I was contacted by a reporter for Texas Lawyer a couple of weeks ago, I assumed she found me by my blog at http://www.pissd.com. I’ve had several such contacts, and they usually mention one of my blogs rather than my Web site, even though the Web site ranks very high in Google.
Thanks for posting about this, Grant. I can certainly attest to the ROI on blogging. Like Bob, I am receiving media calls directly as a result of my blog, and people ask me about it all the time. Definitely a good thing to do, especially with a niche practice or business.
D. Todd Smith´s last blog post..If An Appeal Is Not Available, Do I Have Any Other Options for Obtaining Higher Court Review?
Grant, when you blog correctly and consistently providing quality content (and have a properly optimized blog) you WILL get noticed.
Congratulations, Todd.
Susan Cartier Liebel´s last blog post..Faculty Announcement - Stephanie L. Kimbro
Grant you couldn’t be more on the money with this post. My blog, http://www.hrlawyersblog.com , has gotten me several opportunities for quotes in local and national news sources. It is a great tool for building a brand. Most recently, my local business journal did an article covering the blog itself. http://tinyurl.com/6o2q5u
The blog has successful enough that it now accounts for 70%-80% of my new business. I’ve dropped my main firm website in favor of a simple landing page that points to my blog b/c the blog is where all the interest is anyway.
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