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You have to be living on the moon or have your head buried in the sand to not know what twitter is. And apparently the mainstream media has decided to pull their collective heads out of the sand.
As mentioned in a recent post, “Is Mainstream Media Really Ready to Get Social?” mainstream media is turning to social media tools like twitter to keep up. One reporter, Rick Sanchez only recently discovered twitter and used it during Hurricane Gustav. And Anderson Cooper only uses twitter to funnel out headlines.
Far statement, Anderson Cooper is a twammer? If this is all some of those in mainstream media are doing, they are missing the power of twitter. And they just as well put their heads back in the sand.
Twitter is a powerful media tool. Take for example of the SoCal earthquake and how that event reminded us all of the power of twitter. And those on twitter who are using it for more than twamming, are breaking the news even before mainstream media. During Hurricane Gustav and Ike, some of the best up to the minute reporting was done by those using twitter. Not mainstream media standing in the water, holding a mic, trying to impress us with the fact they were standing in water in the wind. The news being reported by mainstream media was old news to those of us using twitter.
If twitter has done anything, it has brought about a revolution. No longer do we want the news to be a one way conversation. And the mainstream media better get with it and realize this.
One has to wonder if they really understand that people are getting tired of being broadcasted at and rather prefer for the medium to become a two way street.
In a nutshell, guys like Rick Sanchez and Anderson Cooper ought to get on twitter and follow those who are thought leaders and issue shapers on how to use social media to communicate.
Twitter is a great interacting and learning tool. And unless mainstream media gets with it, twitter is going to to be one more nail in the coffin of the old way of reporting the news. Just as blogging has brought about the citizen journalist.
I am Grant Griffiths and I blog and co-own a blog consulting and design firm.
I started my first blog February of 2005. My first blog was a blog I used to market and promote my family law practice. And blogging soon became my only form of written advertising. What I also discovered was that blogging is one of the most effective marketing tools available for the small business, home business and professional service firm. In fact, I was am so sold on the effectiveness of blogging, that I am co-founder of G²WebMedia.
