Welcome! It looks like this is your first visit to Blog for Profit. Please look around and don't forget to subscribe to either our RSS or Email updates. Thanks for visiting!
Once again, lawyers using twitter are getting noticed by the media. Recently in Lawyers USA, discussion took place about “Attorneys flocking to twitter for marketing.” Two attorneys who I know well, Chris Moander and Finis Price were featured in this story.
Shortly after graduating from the Oklahoma City School of Law, Chris Moander of the Moander Law Firm in Milwaukee signed up for an account on Twitter.com.
Within six weeks, the business attorney had added a host of new clients thanks to the site.“I found that Twitter isn’t full of teenagers or time-wasters,” said Moander. “There is this whole demographic of local bigwigs, decision-makers, entrepreneurs, people who have an influence on economic life. That’s an appealing demographic for me.”
Using a combination of TweetDeck, an Adobe Air desktop program and the website www.Twitterlocal.net, Moander was able to seek out not only other business attorneys and potential clients in Milwaukee, but also discussion feeds.
Moander, 29, uses these avenues to search for people involved in landlord disputes and breach of contact matters, in which his firm specializes.
Using an application such as TinyTwitter or Twibble Mobile, attorneys can use Twitter on the go through their Blackberrys. IPhone users can use the application ThinCloud, or, in Finis Price’s case, Twitterific.
Price, a Louisville, Ky. personal injury lawyer, keeps his IPhone close by during depositions just in case he needs a question answered about a particular law or term.
He said this is a common way for attorneys to use Twitter to get information quickly.
“I’ve seen tweets from some lawyer in Idaho who has a case from Kentucky, doesn’t know the state laws here and knows about me through my Twitter network.”
This is just two more examples of how professional service providers like attorneys are using such social media tools like twitter to better serve their clients. It is important for other service providers to realize just how fast their consumers are adopting this way of communicating. If you are not adopting yourself, you are going to be left behind by those who are.
I am Grant Griffiths and I blog and co-own a blog consulting and design firm.
I started my first blog February of 2005. My first blog was a blog I used to market and promote my family law practice. And blogging soon became my only form of written advertising. What I also discovered was that blogging is one of the most effective marketing tools available for the small business, home business and professional service firm. In fact, I was am so sold on the effectiveness of blogging, that I am co-founder of G²WebMedia.
